Take a look here for more from the Church of the Customer.
Dave Thomas: Agile Web Development with Rails : A Pragmatic Guide (The Facets of Ruby Series)
Steven D. Levitt: Freakonomics : A Rogue Economist Explores the Hidden Side of Everything
B. Joseph Pine II: The Experience Economy: Work Is Theatre & Every Business a Stage
Sally Stewart: Media Training 101 : A Guide to Meeting the Press
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